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The web site gerdi.is had the following on the homepage, "Accommodation in the heart of the Vatnajökull Region." I saw that the website said " Guesthouse Gerði offers accommodation in the heart of the Vatnajökull Region, only 13 kilometers from Jökulsarlón Glacier Lagoon." They also said " With the coast in walking distance, there are a number of other hiking possibilities and places of interest in the area Þórbergssetur museum, 150 m; trips to Vatnajökull glacier, 20 km; Skaftafell National Park, 70 km; and the historical headland Ingólfshöfði, 50 km. Telephone 354 478 1905 and 354 846 0641." The meta header had Guesthouse as the first optimized keyword. This keyword is followed by Accomodation, Hostels, and Vatnajökull which isn't as important as Guesthouse. The other words gerdi.is used was Sleeping bag. Þórbergssetur is included but will not be viewed by search parsers.